Inside Innisfree’s flagship store in Myeongdong, Seoul, a suspended, garden-like canopy unfolds overhead, softening the interior and filtering light as visitors move through the space. The installation introduces an atmosphere of growth and calm, transforming the retail environment into one that feels cultivated rather than constructed.

The project draws from Innisfree’s connection to natural ingredients—particularly green tea from Jeju Island—translated spatially through material and form. A lattice canopy made from laser-cut white oak veneer hangs beneath a backlit ceiling, evoking sunlight passing through a greenhouse roof. Diffuse light filters through the structure, bathing the store in a warm, natural glow.

The canopy is choreographed to shape movement within the store. Open zones are framed by portions of the installation that hang lower, creating moments of compression and release. Where the surface turns vertical, the veneer lattice transitions into clusters of petal-like elements, introducing a more explicitly botanical character.

These petals are fabricated from recycled tangerine paper originally used in Innisfree’s packaging, extending the brand’s material story into the architecture itself. While the installation reads as organic and hand-assembled, it is generated through a precise digital process that balances softness with rigor.

The installation extends to the façade, allowing Innisfree Flagship to register at the urban scale. Powder-coated aluminum petals echo the interior elements as they dissolve toward the street, with select pieces backlit to give the storefront a subtle presence at night. Together, material, light, and spatial sequencing transform the store into an immersive landscape that reflects both the brand’s values and the rhythms of nature.

Photos: Innisfree